The Valuable Channel is a full service channel consultancy practice. Sometimes clients look for us to help them direct where they need to go - so we've created some standard offerings that are detailed below. If you don't see what you are looking for, chances are a custom engagement would work best for you. Contact us at firstname.lastname@example.org and let's discuss what you are looking for.
This service is designed to help you get started or get back on track. Perhaps you have just started thinking about or working with partners but you are not sure where to start. Or you have a program but it’s underperforming in your eyes. Channel 101 will scope a complete assessment of your current goals, and provide a complete framework to build your programs on and bring them to market. This service includes:
This service is designed to bring your existing programs to the next level. Perhaps you aren’t completely satisfied with your channel play, you are not getting the exact behaviors you want or not finding the alignment you wish you had. The Valuable Channel will work with you to identify the problem areas, and then create the plan to change or tweak your existing programs. This service requires some in-depth analysis to uncover the problem areas and create the plan to move forward. Some example outputs of this engagement could be:
Your partner network is the most valuable source of feedback you could ever ask for. Too often it is overlooked or not harnessed in the right way. Our Valuable Channel Advisory service will work with you to get the feedback you need from your channel ecosystem. Examples of this type of work could be: