Jessica Baker is an accomplished Channel practitioner, with 15+ years of experience, in roles ranging from channel sales, operations and partner marketing to director and vp of partner programs. Her career has been exclusively with software companies and she has worked with all types of partners - VARS, Distributors, ISV, MSP, SP, SIs, OEM and Technology Alliances to name a few. For the last 8 years she has been working with SaaS vendors, born-in-the-cloud partners and ISVs to help them form their own GTM strategies with the SaaS products they produce. She has a wide range of channel expertise, with a very keen interest in channel program management, program development, advisory councils, partner marketing and skills training.
During her career, Jessica created award winning programs, has been recognized as a leader and expert in the industry, and now wants to take this passion for the channel and help other businesses win with a solid channel strategy.